ITV Creates
ITV Creates is a year long onscreen identity project which introduces ITV idents designed and developed by established and emerging artists. Each week a different artist is broadcast and Erin's ‘Magnetic’ ident design was selected for production. This is a major achievement for a graduate artist selected in her final year.
Ident
3 variations broadcast
Interview on the ITV Creates site
Shooting
The Ident piece was filmed over a day long shoot and invlolved the artist interacting with the piece - Erin’s work was deliberately televisual in nature and was designed with film and editing techniques in mind.
Erin described the work as a magnetic dance and was rooted in thoughts of early cathode day design.
Broadcast
The commissioned Ident is due for broadcast 19th August
